Fashion Plus Apparel Photography

Showcase your apparel on your website in the best light!

Lloyd's Studio Photography offers Fashion Plus Apparel Photography.  Our studio creates the finest images available at affordable rates.  Please feel free to call our studio manager to discuss your project, large or small.  We know this can be a challenging process and we’re here to make it as fun and as easy as possible.  Each project at Lloyd's Studio Photography is treated as a custom job and is priced according to the needs and size of each project/client. Call or email us today to book your appointment.

"As an "old" SI (Sports Illustrated) Photographer, I could spot a true professional operation. The two of them, worked in tandem to create the best experience and results possible. Top end Equipment, Top end Skill and Top end attitude can only lead to TOP END RESULTS." Bret Ribotsky, SI Sports Illustrated Photographer  (5 Star Google Review)

Fashion Plus Apparel Photography

Statistically there are three classes of fashion photographers:   A- Top Fashion Photographers who are professional full timers   B- Fashion Photographers who are only part time, either doing some other type of photography or low profile fashion photographer jobs  C- Amateurs whose hobby is photography.

Every shot under the sun has already been shot. If you look deeper at the total portfolio of a photographer, their blog, their history, their reviews, their social media coverage, their equipment, their studio, their education, and their personality and take all this into account then you have a much better chance of finding one of the best fashion photographers for your photo shoot, and for keeps.  Why for keeps? You don’t want to be bouncing from photographer to photographer for every other couple of projects.

My regular clients who are outside Florida simply ship their box of clothing to my studio, and without so many words said I schedule their session with their favorite models and my crew, once post production is done the client receives a download link and I get a big thank you by email.  This is what you want, a trusted fashion photographer whom you can rely on for consistent output, a professional Fashion Plus Apparel Photography who knows your style, settings and technical requirements from start to finish.

Off-figure/flat clothing photography on a pure white background is always a favorite among online shops and e-commerce stores.  Clothing photography in this style is clean & classic.  Flat-lay images have the ability to creatively present your apparel and even give a feeling for the garment.  With careful attention by our very talented stylists, your garment can look beautifully clean & classic or even playful and alive.  A good flat lay will make your clients want to slip right into your garments and feel absolutely fabulous!  Good clothing product photography sells more clothes period.  Popular on and Shopify sites, this style of apparel photography is sure to please every visitor to your site.  Serving the Boca Raton area area and all of South Florida, please email our studio manager Elizabeth for more information or to get your project started today:

Fashion Plus Apparel Photography: E commerce

As one of the exclusive Boca Raton Fashion Photographers and Shopify Experts I am constantly producing studio photography on white cyc Amazon style for established and startup brands from South Florida to NY plus EU and Asian clients.  E-commerce Photography is the economic engine of the business and drives hundreds of thousands of online apparel shops.

Customers outside Boca Raton ship to my studios and I handle everything from casting models for a perfect fit to scheduling my team of stylists, makeup artists and hair artists for quick delivery. Once your package arrives and is sorted for E-commerce photography on a white cyc, the garments get ironed and steamed then I shoot them on your previously selected models with highest quality equipment at 6K resolution using Canon L series prime lenses so your graphics team can always crop and zoom in for perfect framing.

Fashion Plus Apparel Photography: LookBook

For Look Book I have lots of carefully mapped out favorite hideouts to shoot in Boca Raton, Palm Beach County and  my clients love them because they whisper and sometimes yell Florida.  When a client in Bangkok ships their sweaters to shoot in Florida it’s because of SOBE looks, climate, models and of course me!

Depending on the number of garments shipped to my studio and looks I shoot for a Look Book session I will bring one of my makeup artists as well, Boca Raton clients usually want to join the shoot and that is a good thing, I want a few extra pairs of eyes on the model while I am busy with all things photographic.

It does take planning and coordination to make all this happen.  Look Book shoots are guerilla style and spontaneous without paperwork.  Why female assistants? We are walking and shooting the streets and don’t want to look like a big deal professional crew, plus they know hair, makeup and styling!  In several instances my assistants flirted their way out of heated situations with property owners.

For Look Book I will consider iconic locations and sometimes it turns into a lifestyle shoot which is a big notch up, many times I have to carefully coordinate all the apparel the client is bringing with the model’s wardrobe or have it purchased. Either way, I always get the best possible looks for the budget and that’s why as one of the busiest fashion photographers in Boca Raton, I spend a third of my production days at cool locations, producing Look books for brands, designers and apparel distributors.

Fashion Plus Apparel Photography: Lifestyle

Lifestyle photography is where branding starts, and branding is a key consideration for any clothing business and where many fails occur, I have been in the business long enough to recognize this fact.

I am fortunate to shoot for national brands in South Florida, indeed one of the luckiest fashion photographers in Boca Raton whose playground stretches from Key West to Miami to Jupiter.  Florida Lifestyle opportunities are plentiful, relevant and beautiful, you cannot ask for more Lifestyle and diverse activities from the many beaches, South Beach, Vizcaya and many other fabulous places makes Florida so active, here you have the life and you have the style to match any branding.

Fashion Plus Apparel Photography: Editorial in Boca Raton

When a client wants to go the extra mile and shoot editorial fashion photography in Boca Raton for magazine submissions as paid endorsement they need to consider the extensive collaboration it takes from the magazine editor’s opinion to the stylist’s opinion to my opinion, etc & etc.

When hiring an editorial photographer you have to let go and let the team decide how your brand is represented, and what is an editorial fashion photo shoot anyways?

I treat editorial fashion photography the same as advertising with team collaboration, this is a good thing and extends my portfolio beyond my style.  In addition to photography I bring an expert team of fashion stylists, art directors, hair & makeup artists, studios, locations, top equipment and trained assistants to handle editorial fashion photography assignments anywhere in the US and EU.

Simply put, an ad piece which a magazine editor embellishes with an article or vice versa, it’s advertising with a narrative story line.  Magazines have been doing this for decades, and crediting the various apparel and shoes or handbags used in the photos, of course URL links in case of electronic articles.

Which fashion photographer should you choose for an assignment? Well sometimes you don’t get to choose, the editor does. In case of paid endorsement advertising where you buy a two page spread and do your own “Aditorial”, then you get to inject more ideology than the magazine, they will have the final say since the magazine wants all pages, photography and articles to mesh with their style.

Fashion Plus Apparel Photography: Advertising

Advertising fashion photography has one purpose: Branding.

It’s the highest echelon of fashion photography, the realm of “recognizable brands” yes because they advertise their brand, the two go hand in hand, you cannot have one with the other, brands need advertising, advertising needs brands to advertise.

I often act as the creative for the client’s advertising fashion photography sessions, this is due to several good reasons such as cost, yes I can save you the advertising agency budget and have you spend it on the production of the fashion photo shoot rather than invisible paperwork and a long list of agency employees…you understand what I mean.  I love working with ad agencies, if the budget is there.

If you are a startup, recognize that your first entry into the market is your best chance to brand yourself!  First cut is the deepest, first impression is your best impression.  If a small brand with big ambitions makes the wrong entry and gets categorized as cheap, they will have a long uphill battle trying to change that image and will spend a lot more money trying to fixing it.  So brand your business smart, go with an advertising photographer who is published.

For three to ten times the budget of a 30 garment on-model E-commerce shoot you can get one advertising image for your brand and it’s worth it, that image will live on longer and impress much more than all other “same on white” images we are numbed to.

Advertising fashion photography starts with an idea, with a motivation, with a long term strategy, with a feeling, with a brand your audience should associate with that feeling, we don’t remember Coke’s ads but we associate it with a feeling and know it anyway.  It’s up to me to coordinate, schedule, scout, budget, cast and execute the advertising fashion photo shoot, making your brand real, noticeable and recognized by your competition and customers.

Fashion Plus Apparel Photography: Lingerie & Swimwear

“Very much the same but totally different” is the best description of the two highest dollar volume per weight garments in the fashion world, although both provide the same coverage lingerie is not seasonal while swimwear is and some of the swimwear I shoot never gets wet, its loungewear.  We only need to look at the fast expansion of V.S. to realize lingerie is an impulsive buy and since there is a never ending supply of young female shoppers around the world planning weddings and boudoir photography, its growth is guaranteed and will never go out of style.  Same story with swimwear, come spring and millions of online shopper’s thumbs are browsing through thousands and thousands of swimsuit and bikini shots, again it’s the lifestyle shots and ambiance which sells a bikini more than the fit of the E-commerce shot.

Fashion Plus Apparel Photography: Brand Agency Service Level

Creating a Brand is the ultimate goal of a fashion label, whether you are a designer or E-commerce store you want to be recognized as a brand not a box pusher, here is a big secret to marketing I am going to reveal here, product on white cyc photos should be the Last step in your customer to website interaction, if customers first impression on your website is an Amazonian apparel on white, you lost them to Amazon.  Let’s dissect this ideology.

Yes, because now your would-be customers are on a race to find that product on Amazon or elsewhere for cheaper, there is no brand loyalty, there is no brand recognition, there is no social media adherence, there is nothing except “where else can I find this cheaper and faster.  Scared?  You should be, and this is one of the biggest fails in the industry, businesses who start on the premise of pushing garments cheaper, faster.

Back to brand fashion photography, this is the highest level of apparel and garment on-model photography in the business, this is the realm of expensive agencies with rosters of their experts on your payroll. For a very good reason, billions of dollars.

You may not be a brand now, but do not neglect creating the framework, and understand the structure of how you position your photographs to sell your clothing, the first impression the customers get from visiting your site should be your hero shot, your avatar, your iconic different from everyone else image.  Impression is the scent of your brand, that is what customers remember you by, not any particular image but the impression of all your brand images combined.

I love working with agencies because they bring very valuable resources and talent to the table, and I equally enjoy brainstorming, executing and shooting branding shots for my clients one-on-one.  Brand photography requires understanding the pedigree of the brand, recognizing the previous images and their message, you cannot jump from branch to branch.  These are the most expensive fashion shots, they take the most time and talent to create, and these branding images are certainly a team effort.  However, these images last the longest, produce the highest impression and have the most gravitas.