§ Journal/Portraits

NASCAR Driver Cesar Bacarella at Lloyd's Studio

Motorsports runs on sponsors, and sponsors run on portraits. NASCAR driver Cesar Bacarella came to the Boca Raton studio for a full publicity kit.

Jun 22, 2012 · Lloyd's Studio Photography · Boca Raton, FL
Publicity portrait of NASCAR driver Cesar Bacarella at Lloyd's Studio Boca Raton

NASCAR driver Cesar Bacarella came in for a full round of publicity shots — the kind of session every professional athlete needs to keep sponsors, teams, and media outlets supplied with fresh, on-brand imagery.

What goes into a driver publicity kit

We shot a full range in one session: tight editorial headshots for press, three-quarter body shots with fire suit and sponsor patches clean and readable, and looser lifestyle frames for social. Every version was retouched to keep sponsor logos crisp — a detail that matters more to a team's marketing department than the driver's smile.

Athletes, drivers, and personal brands

Whether you race, fight, coach, or compete, the photos your team uses to pitch you are as important as your results. Our headshot sessions and editorial sessions combine into a single visit — one afternoon, a full press kit.

Book your athlete session

Motorsports, boxing, tennis, golf — if you compete in South Florida and need sponsor-ready portraits, come see us.