§ Journal/Editorial

Truly a Renaissance Man Photo-Shoot

Singer. British aviator. Author. When one person plays three roles on one album cover, the photograph has to carry all three at once.

Sep 25, 2011 · Lloyd's Studio Photography · Boca Raton, FL
Editorial portrait of singer, aviator, and author Mr. Alterman at Lloyd's Studio for his CD cover

Mr. Alterman came to Lloyd's Studio for the cover of his latest CD — an artist who happens to also be a British aviator, a published author, and a working singer. The brief was simple to say and hard to shoot: one frame, three lives.

Photographing a multi-hyphenate personal brand

When your audience only sees one image on the album cover, the streaming thumbnail, and the press kit, that image has to do the whole introduction. We styled the lighting to feel cinematic rather than corporate, kept the wardrobe grounded so the face carried the story, and shot tight and wide variations so the same session covered the CD sleeve, digital cover, and interview headshots.

Why editorial portraits beat stock press shots

An editorial portrait is built as a point of view, not a description. For an artist releasing new work, that difference is what gets a photo picked up by press instead of scrolled past.

Book your artist portrait session

Musicians, authors, and performers in South Florida — if you have new work coming out and need press-ready portraits that actually feel like you, come see us at the Boca Raton studio.