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President Lincoln's Professional Head-Shots

Artist's Rendering of How a modern portrait of President Lincoln might look like today.

When Mr. Lincoln decided to run for the nation's highest office, one of the first steps he took was to go to his Professional Photographer's Photography Studio for what would essentially be President Lincoln's Professional Head-Shots. Even then he somehow knew the power of marketing and a professional polished image! Though back then most people did not think along these lines, most people thought of a photograph of themselves as a precious keepsake for themselves and their family, photography was not only precious but quite rare.

In A Nutshell: Because It's Your First Impression

When you decide to post a Professional Headshot anywhere on line, you are creating the first impression of yourself and introducing yourself to the world. You are communicating something about yourself. Nowadays, employers and anyone seeking to hire, collaborate or work with, turn to social media like Linked-in, Facebook, Twitter and Instagram to check YOU out. Others may just Google you, you probably have done this yourself! When they do this, your Professional Headshot is bound to be the first thing they see in their search results. Here is where you will make the cut or not. In a previous blog post of mine, I mentioned that when President Lincoln, (yes the one on the penny) first decided to run for president, the first thing he did was to make an appointment at his photographer's studio for his headshot. Even back then he knew the power of optics and branding.
The Professional headshot is a window into who you are, your personality and your style. Therefore, you should reflect the persona and visual style you want to project.
If you are a business owner, a custom business headshot is an extension of your cohesive brand and your corporate identity. If you have multiple employees, the headshots should reflect a unified look while showcasing each individual's personality.